Microsoft Word may not be the first tool that comes to mind for designing brochures, but with the right techniques, you can create professional, eye-catching brochures in Word without the need for expensive design software. Whether you’re making a business brochure, event flyer, or product catalog, Word has the tools to help you achieve a polished look.

In this guide, we’ll walk you through the step-by-step process to design a stunning brochure in Word like a pro!

Step 1: Choose the Right Brochure Layout

Before you start designing, decide on the type of brochure you need:

  • Bi-fold Brochure (One fold, four panels) – Great for product guides and business profiles.
  • Tri-fold Brochure (Two folds, six panels) – Perfect for marketing materials and informational brochures.

How to Set Up a Brochure in Word:

  1. Open Microsoft Word and click File → New.
  2. In the search bar, type “Brochure” and browse available templates.
  3. Select a template or create a custom layout by clicking Blank Document.
Brochures in Word
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If you prefer to create a custom brochure, move to the next step!

Step 2: Set Up Page Orientation & Margins

To ensure your brochure folds properly, you need to adjust the page layout.

How to Change Page Orientation:

  1. Go to Layout → Orientation.
  2. Select Landscape for a traditional brochure style.
Brochures in Word

How to Set Margins for Printing:

  1. Click Layout → Margins → Custom Margins.
  2. Set narrow margins (0.5 inches or less) to maximize space.
  3. Click OK.
Brochures in Word

Step 3: Create Brochure Columns for Folding

If you’re designing a tri-fold or bi-fold brochure, you’ll need to divide the page into columns.

How to Add Columns:

  1. Go to Layout → Columns.
  2. Choose Two for a bi-fold or Three for a tri-fold.
  3. Click More Columns, check Line Between (optional), and adjust spacing as needed.
Brochures in Word

Now, your document is divided into panels where you can place text and images.

Step 4: Add a Background or Color Theme

To make your brochure visually appealing, add background colors, gradients, or images.

How to Add a Background Color:

  1. Go to Design → Page Color.
  2. Select a solid color or click Fill Effects for gradients and textures.
Brochures in Word

How to Add a Background Image:

  1. Click Insert → Pictures to add a high-quality image.
  2. Resize it to cover the page and set Wrap Text → Behind Text.
  3. Adjust the transparency (Format Picture → Transparency) for a subtle effect.
Brochures in Word

Step 5: Insert and Format Text

Your brochure should be easy to read and well-organized. Use headings, subheadings, and bullet points to make the content digestible.

How to Add Text Boxes for Better Layout:

  1. Click Insert → Text Box → Draw Text Box.
  2. Place text boxes inside each column.
  3. Adjust font styles, sizes, and colors under the Home tab.
Brochures in Word

Best Font Combinations for Brochures:

  • Title: Use a bold font like Montserrat, Arial Black, or Bebas Neue.
  • Body Text: Keep it readable with Calibri, Times New Roman, or Open Sans.

🔹 Pro Tip: Keep fonts consistent throughout the brochure for a professional look!

Step 6: Add High-Quality Images & Icons

A brochure without visuals can look dull! Use high-quality images, icons, and logos to make it engaging.

How to Insert and Align Images:

  1. Click Insert → Pictures to add your images.
  2. Resize them proportionally by dragging the corners.
  3. Use Wrap Text → Square or Tight for precise placement.

How to Use Icons for a Modern Look:

  1. Go to Insert → Icons.
  2. Search for icons related to your content (e.g., phone, email, location).
  3. Resize and place them near contact details or headings.

🔹 Pro Tip: Use transparent PNG images to avoid messy backgrounds!

Step 7: Add Contact Information & Call-to-Action (CTA)

Your brochure should encourage action! Make sure to include:

✅ Company Name & Logo
✅ Website & Social Media Links
✅ Phone Number & Email
✅ Call-to-Action (e.g., “Call Now,” “Visit Us,” “Order Today”)

How to Insert a Hyperlink for Digital Brochures:

  1. Select the text (e.g., website link).
  2. Press Ctrl + K or go to Insert → Link.
  3. Enter the URL and click OK.

Now, readers can click the link directly in the digital version of your brochure!

Step 8: Save & Print Your Brochure

Once your brochure is ready, save it in the right format for sharing or printing.

How to Save as a Print-Ready PDF:

  1. Click File → Save As.
  2. Select PDF as the file type.
  3. Click Options and check High-Quality Printing.
  4. Click Save.

How to Print a Double-Sided Brochure:

  1. Click File → Print.
  2. Under Settings, choose Print on Both Sides (Flip on Short Edge).
  3. Select High-Quality Paper for the best results.

🔹 Pro Tip: If printing professionally, ask for glossy or matte-finish paper for a premium look!

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